Are you trying to decide whether or not you should have a video version of your podcast available? If so, where should it be published? As your lead company in profession podcasting, Strategy Spot wants to help you make the best decision when it comes to adding video. That being said, it's not recommended that you release a video podcast instead of an audio podcast. Instead, you should release the audio version of your podcast on a podcast feed, and the video version, or at least some short clips, on YouTube.
Too many podcasters have switched their format to video rather than audio. It may be due to them thinking everyone is looking for video content nowadays. It could also be that they think they have the right look and personality for video content. While these things may be true, you will only confuse your fans if you are offering video on your podcast feed. If you are so quick to replace your audio podcast with a video version, why even do a podcast? It would make more sense for you to just do YouTube videos.
If you are a true podcaster, you understand that podcasts are meant to be released in audio format. They have more in common with radio than television. That doesn't mean you can only do an audio podcast; it just means you shouldn't be releasing videos through a podcast platform. When someone is on a podcast platform looking for content, they are most likely looking for something to listen to, rather than watch. If you post a video podcast on a podcast feed, the video will most likely be ignored.
If you already decided you want to do a video version of your podcast, all you have to do is release each version the correct way. For releasing the video version, YouTube is the best option out there. It is the go-to internet video platform. By releasing your video podcast there, you are offering the content to potentially everyone who has access to the internet. You can also post short clips on YouTube in order to promote your full podcast.
If you want to release an audio-only version of your podcast, do it on a podcast feed. You can simply take the audio from the video version of your podcast and use that for the audio version. If you need help doing that, Strategy Spot can help you. Podcasting can be done in both audio and video versions, but releasing them properly, on the right medium, is important so you don't confuse your fans.
A great thing about posting your video podcast on YouTube is the automatic captioning tool they provide. It isn't perfect, but you can get a transcript of your shows that can be used for creating keywords and promoting your podcast.
Podcasting on YouTube is also great, because it offers a top-notch user experience. There are many user-friendly tools available on YouTube that make it easy for fans to find your work. It also allows you to share videos easily on social media. In general, podcast platforms don't have the same search capabilities or networking opportunities as YouTube.
You want your podcast to be easily accessible and released in the appropriate format for the platform it's on. The last thing you want is to look like an amateur who doesn't know how the podcasting industry works. Strategy Spot is here to help you publish your podcast the right way.
By Strategy Spot 11-8-2019
